SEO strategies can take many forms, and the requirements have changed over the decades. Keyword stuffing was once the primary tactic, but in 2018 it’s all about understanding the query process in a search engine and how to more organically direct traffic to your site.
The following guide is a basic overview of some of the most effective approaches to SEO. Using the keyword phrase “Minneapolis SEO,” we’ll explore how to optimize a page targeting marketing in Minneapolis and SEO best practices for accomplishing that.
Enhance your company’s SEO in Minneapolis by predicting queries
Once upon a time, inserting keywords into anyplace they could fit was a common practice and the primary way to race to the top of a search engine query. Today, as companies like Google and Bing have gotten much more sophisticated, so have their search engines. SEO strategies, whether in Minneapolis or elsewhere, are much more subtle, and leave room for synonyms, known as LSI phrases, which can include variations of the primary keyword when it doesn’t flow naturally.
A primary goal should be to help a search engine fill in a query as a customer is typing it into the search bar. Google has advanced its predictive suggestions, and marketers can use this SEO strategy to their advantage.
Take, for example, the keyword “Minneapolis SEO.” For context, let’s say the content is web copy for a marketing company based in Minneapolis that provides SEO strategies for local businesses. In anticipation of all of the possible queries people might come up with who want to search for that topic, it’s useful to create multiple synonyms. Observe a hypothetical excerpt from the marketing company’s hypothetical blog:
“For modern businesses in Minneapolis, SEO strategies can vary across different industries and throughout different locations in town. A plumber in Uptown might want to distinguish herself using her business’s location, and as such might use “plumber in Uptown Minneapolis” as a keyword. SEO in Minneapolis doesn’t have to be based on location alone, however. With such a wide variety of industries located in the city, there are more opportunities to expand to predict the queries of potential customers.”
So far in this post, we’ve used “Minneapolis SEO,” “SEO in Minneapolis,” and “Minneapolis and SEO.” Other potential LSI phrases could include “Minneapolis SEO strategies” or “SEO strategies in Minneapolis.”
SEO best practice tip: wrap headers and subheaders in tags
The HTML that sandwiches a header is <h1> </h1>, which bolds and isolates the phrase in searches. A keyword should be placed as close to the front of the phrase as possible for a search engine to pick up and move toward the top of the search results.
Subheaders receive bookends of <h2> and </h2>, and no more than one subheading should contain the primary keyword. Other subheaders should include LSI phrases, although the ultimate judgment should focus on how natural it sounds. “Minneapolis SEO” can be a challenging one to solve since it’s based on a specific location AND service, but when synonyms are used, it keeps the flow going.
SEO strategy demands getting to the point faster
As in any form of non-fiction writing, cutting to the chase with the point of a story is a necessity in the SEO world. Not only is this a way to move you toward the top of a search query, but it can increase the amount of time people are spending on your content. For a business in Minneapolis, an SEO best practice would include The keyword should be found in the first 100 words, and from there a specific keyword density should be met. Bold those keywords throughout the copy.
Enhance your SEO with internal links
Whatever the type of content you’re writing, be it a blog or web copy, always find ways to link back to previous content or web pages within your site.
Blogs are an especially great way to accomplish this. A company blog is practically a must-have, as we’ve written about before, and provides ample opportunities to link to previous blog posts or pages on your website as part of your overall SEO strategy. Minneapolis-based businesses might write about the cost of living in a blog, or a trade fair coming to town, or any other number of topics. Enhance the relevance of that content and direct traffic to other pages within your website by providing links to action-based pages, earlier blogs that touch down on topics discussed in a later post, or other content that will help boost your business’s visibility.
Improving SEO in Minneapolis or any city is a formulaic process that, if followed carefully, should yield measurable results, including increased visibility and more business overall. For more tips on improving your company’s strategic game plan, visit us at www.thelaunch.co.