Blogs are pretty ubiquitous at this point, but that hasn’t always been the case in the digital era. Even as recent as a decade ago, fewer people than today could answer the question, “What is a blog?” Everybody and their mother keeps a blog nowadays, and while some function as more personal diaries or record-keeping spaces, there was a sharp
Can you tell people the story of your life in just 280 characters? Can you even tell them the story of your day in that many words? How about telling them about one thing that just happened to you in such a short space? That’s the challenge of Twitter, where you’re given a limit on how many characters you’re allowed
SEO strategies can take many forms, and the requirements have changed over the decades. Keyword stuffing was once the primary tactic, but in 2018 it’s all about understanding the query process in a search engine and how to more organically direct traffic to your site. The following guide is a basic overview of some of the most effective approaches to
LinkedIn is one of the most important B2B marketing platforms available. According to the LinkedIn marketing blog, 80 percent of B2B social media leads are established through the site. With robust sponsored content options and resources that increase your visibility on the site, marketing strategists see measurable results and lead generation that helps establish your brand as an industry expert.
Instagram is like the gentle giant of social media. Where Facebook and Twitter are more intensive, interactive behemoths and hotspots for opinionated people to take a pedestal on any and every topic, Instagram is a respite where people mostly go to look at pictures. When scrolling through an Instagram feed, users are more likely to tap the heart icon and
Facebook is the number one networking platform in the world, and from the looks of things, the social media giant isn’t going anywhere anytime soon. Through multitudes of trials and tribulations on the public front, its popularity and endurance have stood the test of time, and with over 2 billion users, the site and its associated apps are arguably still
When conducting keyword research there is nothing better than the Ahrefs tool.