The Launch Blog

Blogging for SEO

Effective blogging strategies for marketing in 2018

Blogs are pretty ubiquitous at this point, but that hasn’t always been the case in the digital era. Even as recent as a decade ago, fewer people than today could answer the question, “What is a blog?” Everybody and their mother keeps a blog nowadays, and while some function as more personal diaries or record-keeping spaces, there was a sharp

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Marketing in Minneapolis: SEO strategies for 2018

SEO strategies can take many forms, and the requirements have changed over the decades. Keyword stuffing was once the primary tactic, but in 2018 it’s all about understanding the query process in a search engine and how to more organically direct traffic to your site. The following guide is a basic overview of some of the most effective approaches to

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LinkedIn marketing: a guide to optimizing your business presence

LinkedIn is one of the most important B2B marketing platforms available. According to the LinkedIn marketing blog, 80 percent of B2B social media leads are established through the site. With robust sponsored content options and resources that increase your visibility on the site, marketing strategists see measurable results and lead generation that helps establish your brand as an industry expert.

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Insta-savvy strategies and techniques for Instagram social media marketing

Instagram is like the gentle giant of social media. Where Facebook and Twitter are more intensive, interactive behemoths and hotspots for opinionated people to take a pedestal on any and every topic, Instagram is a respite where people mostly go to look at pictures. When scrolling through an Instagram feed, users are more likely to tap the heart icon and

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Five email marketing trends to pay attention to in 2018

A funny thing happens today when you talk about email. People, specifically younger ones, may begin staring blankly, as though email is a relic of the past. Maybe it’s because, in some peoples’ minds, social media has become the end-all for communicating, although in reality, it’s still a highly useful tool and perhaps the smoothest and most efficient method for

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Put your Facebook marketing presence on the map with these five tips

Facebook is the number one networking platform in the world, and from the looks of things, the social media giant isn’t going anywhere anytime soon. Through multitudes of trials and tribulations on the public front, its popularity and endurance have stood the test of time, and with over 2 billion users, the site and its associated apps are arguably still

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